The band i have chosen to use for my music video is an indie rock band called Bombay Bicycle Club. They are a signed band, making it more difficult to use their songs, but suprisingly they emailed me back giving me the permission to use their music. The genre of indie rock is a branch off the more general genre, alternative rock. It emerged in the 1980's in both the US and UK and was used to describe music independantly recorded by independant record labels. As time has progressed, the term 'indie rock' has been used to desribe the sound and mood of the track, rather than the label behind it. Therefore many now associate 'indie rock music' with a couldnt care attitude towards the making their songs, asif they will not change their music to suit popular trends. Indie rock is also usually associated with less heavier music, as opposed to heavy metal, where guitars and drums do not have such a hard sound and fast tempo with much softer singing in contrast to screams showcased in most metal rock music.
Bombay Bicycle club are an indie rock band consisting of four members, Jack Steadman, Jamie Maccoll, Ed Nash and Suren de Saram. Although focusing mainly on the typical instruments in this type of band (Guitar, bass, Drums) they also incorporate a wide number of more obscure instruments into their songs, from the banjo to the xylophone. After numerous line-up changes, the current band formed in 2006 in london, playing a number of small gigs around the local area. Within less than a year the band went onto immediate success in winning channel 4's 'road to V' competition in which they competed against other bands to earn the right to play a set at the popular V festival. As time progressed, the success of the band followed suit, and they began releasing EP's on their own independent record label, 'Mmm... records', until they produced their first album 'I had the blues but i shook them loose'. Since then the success of the band only progressed further, meaning that in 2008 the band signed a deal with a large record label, 'island records' to which they released their second album 'Ivy & Gold'.
Target Audience
The audience to this sort of music, fitting with the indie genre, would be predominantly a younger one. The majority would be between around 14 - 30 years of age, due to the fact that younger fans may look up to musicians, wanting to play instruments. This slots in with the uses and gratification theory, that audiences seek out types of media in order to gratify a need. This may be so that they are up to date and knowledgeable in talking about new bands in conversation. Audiences may seek out Bombay bicycle club's songs and videos for identification, in order to try to identify with the band members and characters portrayed in the videos.
This is on the right track Kris, make sure that you talk about your target audience. You need to say who they are and how you will best tailor your project towards their uses and gratifications.
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